Ramadan price cuts expand across UAE cooperatives
Government-backed retailers and private players will reduce prices by up to 75 per cent during Ramadan and keep dozens of staples fixed in price. The move targets household budgets at a peak shopping period. A price freeze means an item stays at a set shelf price for a defined time, regardless of market fluctuations.
Sharjah Coop scales up discounts
Sharjah Coop announced markdowns on more than 10,000 essential consumer products. The cooperative set aside over Dh35 million for Ramadan offers, an increase of Dh5 million year on year. CEO Salem Al Junaid said the “Ramadan Togetherness” campaign prioritises availability and accessible pricing across more than 75 outlets in Sharjah and through the online store. Teams boosted stocks of core foods under promotion to meet demand throughout the month. Marketing lead Faisal Khalid Al Naboodah added that deep cuts extend beyond rice, oil, sugar and flour to a wider mix of goods.
Union Coop freezes 160-plus essential prices
Dubai-based Union Coop rolled out discounts of up to 60 per cent on over 3,000 food and non-food items. The retailer also fixed prices on more than 160 essential goods for the full month to support price stability. CEO Mohamed Al Hashemi said the cooperative now carries 6,000+ locally produced products and continues its three-year price-reduction and stabilisation programme, with lists reviewed monthly based on demand. Offers run in all branches, the online store, and the Tamayaz app. The “Your Iftar is Their Suhoor” initiative returns for an eighth year to curb food waste and promote sustainability.
Ramadan price cuts UAE reach supply chains too
To reinforce supply, Union Coop tied up with more than 33 local farms and its international network while maintaining delivery services to ease in-store congestion. By planning upstream and building safety stocks, retailers aim to keep promotional shelves full and reduce the risk of substitution. In parallel, Sharjah Coop flagged “carefully studied prices” to maximise consumer benefit across categories and pack sizes.
What shoppers can expect this year
Consumers should see lower baskets across staples and fresh foods, plus stable tags on key items under the freeze. Larger pack formats will feature prominently to stretch value. Online channels mirror in-store deals, which helps families compare and plan. For households managing fixed budgets, the combined discounts and freezes reduce volatility and support predictable spending.
Why these moves matter now
Ramadan typically lifts demand for pantry goods, proteins, and dates. Early communication from cooperatives helps families plan purchases and avoid peak-day surges. The breadth of discounts—10,000 items at Sharjah Coop and 3,000+ at Union Coop—signals coordinated action across the United Arab Emirates retail sector. With fixed prices on 160+ essentials and expanded local sourcing, retailers seek to cushion shoppers while keeping shelves supplied in Dubai and beyond.
The combined Ramadan campaigns offer immediate relief at checkout and aim to keep core products both available and affordable throughout the holy month.
